We’ve been generating new revenue for businesses since 2008.  We’re the only full-service, round-the-clock demand-response aggregator in GB.  If it’s happening in Britain, the chances are that we started it. 

edie explains Demand Response guide, supported by Flexitricity. At its simplest, demand response, or demand side response, financially incentivises energy users to turn down or turn off non-essential energy use at times of peak demand... 

Footroom, or demand turn-up, provides a cost-effective alternative to turning off wind farms when there is insufficient demand from the grid. Footroom benefits organisations that are able to increase consumption or reduce generation when wind output is high.