Flexitricity Team

Dr Alastair Martin founded the first demand side response business in Great Britain in 2004. Alongside heading up Flexitricity, Alastair has worked on a range of energy policy developments and participates in several key regulatory working groups and committees with the Association for Decentralised Energy, National Grid and others.

Alastair is a professional energy engineer with experience ranging from gigawatt-scale coal and nuclear power stations, through industrial efficiency, to small wind, solar, biomass and hydro generators.

Before founding Flexitricity, Alastair worked on energy efficiency and renewable energy at Scottish Water.

The Big Interview: Alastair Martin of Flexitricity

Andy joined Flexitricity in 2018 and was appointed as CEO in 2022 to drive a new era of growth and innovation.

Andy was previously Flexitricity’s Chief Commercial Officer, where he worked across the business to ensure customers could efficiently access the full suite of market opportunities available to our Energy Partners.

He has worked in the energy industry for over 15 years, in roles covering technical consultancy, project development/investment and strategic leadership. He has been a prominent and leading figure in the growth and development of Flextricity, bringing a deep level of insight and understanding of the flexible energy market.

Alastair joined Flexitricity in 2014 and is responsible for all aspects of the company’s financial management and control.

Alastair has spent many years improving the financial management and performance of a number of organisations from technology start-ups to global players, with a focus on technology-driven service organisations. During that time he has built up a broad range of sector experience including technology hardware and software, data services, machine-to-machine communication, social media and professional services.

Mike is responsible for the operations of Flexitricity’s generation arm, leading a team of 50+ employees.

He has more than 13 years of experience within the renewable and low carbon energy sectors across a diverse range of technologies including landfill gas, coal mine methane, wind, solar and natural gas peaking assets.

Mike has extensive experience in asset management and optimisation in addition to an in-depth knowledge of commercial matters within the renewables and low carbon sector.

Mike commenced his career with the energy industry when he joined Viridis Energy in 2007 as Accounting & Finance Manager. Initially, he was responsible for ensuring the effective operation of accounting and financial activities and asset optimisation of the UK portfolio of 35 landfill gas to energy sites.

Neil has responsibility for systems infrastructure, end to end systems development, technical sales support, site commissioning, technical services development, hardware development and supporting the IT & engineering teams.

He brings a wealth of engineering experience in areas such as compliance, new product introduction, data management, calibration, facilities management & energy efficiency across multiple sectors including oil and gas, manufacturing, and biomedical.

Neil has been involved in several key Flexitricity projects including Quickturn which aims to bring innovations in non-domestic demand side response, National Grid’s ASDP and Wider Access roll out and National Grid’s LEEMPS Data Concentrator Migration.

Sarah has over 16 years of experience in people management in the renewables and low carbon sector. Sarah develops and drives people-related strategies, policies, and practices to support and deliver business strategy and core values at Flexitricity.

Sarah has extensive experience successfully leading and facilitating organisational change and transition, including TUPE transfers, sales, mergers and acquisitions, and optimising people resources.

Sarah has previously worked in senior HR roles for Novera Energy Plc and Arevon Energy. She qualified as a chartered member of the Chartered Institute of Personnel and Development (CIPD) in 2007. Her earlier career was spent providing executive, office management, and HR support in the construction industry.

Claire is responsible for ensuring Flexitricity remains at the forefront in monetising new flexible energy opportunities, through leadership in policy development, regulatory changes and industry code modifications.

She coordinates improvements to Flexitricity’s internal processes in response to market needs and regulations, including the implementation of new services for customers including Balancing Mechanism Wider Access and domestic flexibility.

Claire is recognised for her strong engagement with stakeholders, developed through eleven years of experience in the sustainable energy sector, including AES Corporation.

Lisa is Head of Supply & Balancing Services at Flexitricity, a role which is critical to the contract management and delivery of services for Flexitricity’s Energy Partners. Lisa and her team currently manage the operational and strategic relationships with third parties, including National Grid ESO, Ofgem, Elexon and Xoserve, and key relationships with the UK Capacity Market and Flexitricity+ delivery partners.

Lisa joined Flexitricity as an Account Manager back in 2016 and has since developed her skills in a number of key roles within the business, including relationship management, new business sales and project management. Lisa’s experience has meant she has developed a diverse range of knowledge and expertise across all areas of the energy sector, with a particular interest in energy flexibility and driving change across the industry to ensure a greener, smarter energy system for all.

Lisa worked closely with the Association of Decentralised Energy to develop the first industry Code of Conduct for demand side response aggregators – Flex Assure. Following the launch FlexAssure in 2019, Lisa was elected a seat as an inaugural committee member – a position she held for 2 years. During this time, Lisa focused on promoting the importance of the code of conduct and ensuring that there is a fair and transparent set of standards for the entire industry.

Andrew joined Flexitricity as an account manager in 2017, working with a wide range of Flexitricity Energy Partners including grid-scale energy storage projects and gas peaking plant as well as industrial and commercial load flexibility and combined heat and power (CHP) plant. As head of account management, he worked closely with Flexitricity’s trading and data science teams to help finesse trading and optimisation strategies across our operational portfolio, including during the launch of National Grid ESO’s new suite of dynamic frequency services.

As head of commercial, Andrew now oversees the sales, marketing, account management, trading and data science functions, managing the overall EP journey from initial engagement and onboarding through to ongoing service delivery and optimisation. His role also encompasses the development of Flexitricity’s growth in the optimisation of co-located renewables/storage projects, and flexible opportunities provided by the electrification of heat and transport.

Prior to joining Flexitricity, Andrew spent eight years with an oil, gas and power market analysis company which provided bespoke reports and subscription-based services to some of the world’s largest energy companies.

Simon ensures that Flexitricity’s Energy Partners receive the best possible service. His team of experienced account managers works with all the other teams across the business to drive process improvement and finesse optimisation strategies for assets under management. Simon also oversees new site onboarding and project manages tender responses for new services, while also being Flexitricity’s resident EV expert.

Prior to joining Flexitricity, Simon worked as an account manager and a new business manager.

Craig joined Flexitricity in January 2021 as a Risk Manager and has held the role of Head of Trading since April 2022. Craig supports and leads an experienced and highly motivated trading team. He is responsible for maximising gross margin from customer assets. Craig and the team work closely with the data science team in the development of trading strategies, utilising market intelligence, automation, and a digital infrastructure.

Prior to joining Flexitricity, Craig spent eight years at Calon Energy Limited, a special purpose vehicle that owned and operated three CCGTs across the UK. He undertook roles in asset optimisation, commercial and risk management.

Steve is responsible for the delivery of Flexitricity’s analytics, data science and data engineering activities. He aims to enable every part of the business to make the best decisions possible using advanced analytics and data science. Data is at the heart of everything Flexitricity does, and Steve ensures it gets put to good use.

Steve also engages with the wider energy and data community. He sits on several forums and community groups to exchange ideas and share best practice examples in data.

Prior to joining Flexitricity in April 2021, Steve led analytical and data science projects for multiple clients in many industries, including retail, banking, automotive and oil & gas.

Seth is responsible for overseeing the company’s Health, Safety, Quality and Environmental (HSQE) functions across gas peaking, coal mine methane, and landfill gas. He is also responsible for UK Emission Trading Scheme (UKETS) for Flexitricity.

He has over two decades of experience, as an HSQE professional, in the energy, offshore, high voltage power networks infrastructure, and construction sectors, with a history of obtaining exceptional results.

Seth has previously worked on some of the world’s largest offshore windfarms covering pre-construction, construction, and maintenance programs.

Neil is responsible for the UK-wide operations of Flexitricity’s natural gas peaking and landfill gas portfolios.

He has a wealth of experience in the natural gas peaking arena having previously been involved in the development and operation of the UK’s largest flexible generation portfolio.

Neil has worked across many sectors in both engineering and operational management roles. He began his career in the Royal Navy as a Multiskilled Marine Engineer and served for 10 years, specialising in power generation before moving to the offshore oil and gas industry.

Peter leads Flexitricity’s exceptional 24/7 operations team based in a bespoke control room in Edinburgh. The operations team is a core part of the company and vital to its success.

Prior to joining Flexitricity in December 2019, Peter spent 15 years in a variety of roles and operational management positions across the energy industry.